Branding : Eureka Lodge Boutique Hotel Branding
In this brief I created a hotel branding for Eureka Lodge, a hotel that is located in central of Ballarat. The concept of the hotel is a retro-themed hotel that is inspired by retro signages in the 50s, in Palm Springs.
The hotel's main goal is to fulfil three ideas, which is unique, retro, and artistic. The target market starts from young adults to grown ups. The hotel's brand value is unique, retro, and artistic.
Eureka Lodge's hotel logo, the star refers to having a 'Eureka' moment.
Eureka Lodge's business card
Eureka Lodge's Letterhead
Eureka Lodge's Menu
Eureka Lodge's Notepad
Eureka Lodge's Website
Eureka Lodge's Promotional Item; Wine Glass
The color combination of purple and pink creates a retro vibe that is the main purpose of the design concept. The branding consists of logo design, notepad, business card, letterhead, hotel menu, website, and the promotional item wine glass.
an upcoming project is to create the hotel magazine, will be updated on this page when finished.
