IDEA Identity

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The Institute for Dynamic Educational Advancement (IDEA) is a nonprofit organization that works to enhance scientific, artistic, and cultural literacy by improving the way people learn and interact with information. The visual identity relies on assymetric, uneven shapes to suggest organic imperfection. The central fruit-shaped symbol contained in the logo works to round off a bright, clean and warm environment that sustains growth and transformation. These attributes extend to IDEA's child projects which share prominent unifying features, such as consistent use of the same font family and similarly vibrant colors.