ColoRotate Identity
ColoRotate is a simple to use yet powerful color editor that allows intuitive control over individual colors as well as full palettes in a three-dimensional color space. The visual identity derives from the concept of light dispersion into color hues. This concept was crystalized in the initial ColoRotate symbol, a diamond inspired by the shape of the editor body, and in the various graphical elements of the editor and web site pages. As ColoRotate evolved and was further refined, the editor body (the 'color solid') changed from angular and faceted to a smoother shape which represents the human perception of the color more accurately. The logo was adjusted to match the new shape of the color solid and a new icon was designed for the upcoming ColoRotate iPad app.
Updated logo
Logo selected by client
Logo candidates
