Global campaign
Media mix (Print, Online & TV)
Media mix (Print, Online & TV)
TV commercial concepts
Idea: Communicate
COMMUNITE
PRINT AD CONNECT : HOW DO YOU COMMUNICATE
PROPOSITION:
Connect your business globally with theworlds farthest reaching network
STORYLINE/SCRIPT:
A soft serene symphony note plays as the frame opens (energetic slow motion action cuts) a football coach pep talking his team, lotsof hand actions, large arena seen in the blurred background we can feel theenergy, the tension, his urgency to communicate to his team about thesituation, the aggression - all unfolding slowly like in a song, nervescracking, hair moving as the tone of the symphony intensifies - Cut to a HUGEcrowd cheering their favorite rugby/cricket team singing, rather shouting theiranthem, as the tone intensifies, every single person is seen lost in theintense moment as if there were no tomorrow, the tempo picks up and the tensionmounts. Cut to Mahatma Gandhi addressing a huge crowd of people. Cut to abeautiful opera house, indoors, we are right behind a conductor - the SFX andthe movements now match. his strokes get violent, as the music intensifies.Suddenly this frame transforms into a company auditorium/conference room,indoors, right behind the CXO just where the conductor was and themusicians are now office employees(of different cultures) in the interim the music has reached itsclimax!
SFX: the ad opens with a single note of a piano that escalates to aheart thumping climax as the film proceeds so as to end the commercial with asense of pride and self confidence. (for example Requiem for a dream by Clint Mansell)
VO: Unite your world behind a singlepurpose.
PayOFF: TATA COMMUNICATIONS. Taking you farther (Logo)
PRINT AD CONNECT : HOW DO YOU COMMUNICATE
PROPOSITION:
Connect your business globally with theworlds farthest reaching network
STORYLINE/SCRIPT:
A soft serene symphony note plays as the frame opens (energetic slow motion action cuts) a football coach pep talking his team, lotsof hand actions, large arena seen in the blurred background we can feel theenergy, the tension, his urgency to communicate to his team about thesituation, the aggression - all unfolding slowly like in a song, nervescracking, hair moving as the tone of the symphony intensifies - Cut to a HUGEcrowd cheering their favorite rugby/cricket team singing, rather shouting theiranthem, as the tone intensifies, every single person is seen lost in theintense moment as if there were no tomorrow, the tempo picks up and the tensionmounts. Cut to Mahatma Gandhi addressing a huge crowd of people. Cut to abeautiful opera house, indoors, we are right behind a conductor - the SFX andthe movements now match. his strokes get violent, as the music intensifies.Suddenly this frame transforms into a company auditorium/conference room,indoors, right behind the CXO just where the conductor was and themusicians are now office employees(of different cultures) in the interim the music has reached itsclimax!
SFX: the ad opens with a single note of a piano that escalates to aheart thumping climax as the film proceeds so as to end the commercial with asense of pride and self confidence. (for example Requiem for a dream by Clint Mansell)
VO: Unite your world behind a singlepurpose.
PayOFF: TATA COMMUNICATIONS. Taking you farther (Logo)
Idea: Who can empower you to find new growth
Power to Grow
Print Ad. Connect: Who canempower you to find new growth
PROPOSITION:
(Well cal this the Power Glitch idea)
Imagine you TV screen randomly going blank. Maybe in themiddle of a important match (Take the IPL for instance). Now imagine this happening to your business. Random networkfailures stopping the flow of business.
STORYLINE/SCRIPT:
There is an important Cricket match going on (this one isobviously for India). Now suddenly instead of the usual ad break (that youanyways hate) the screen goes blank!
For a good 5 seconds. (Now this will grab your attention forsure!!) and make you wonder whats going on. Make you think whats theproblem?
V.O: Dont let this happen to your business. Realize your truepotential with seamless network integration!
SFX: GET THE POWER TO GROW
PayOFF: TATA COMMUNICATIONS. Taking you farther(Logo)
We think that this can also be a brilliantTEASER Campaign idea to launch the TCL commercial.
Print Ad. Connect: Who canempower you to find new growth
PROPOSITION:
(Well cal this the Power Glitch idea)
Imagine you TV screen randomly going blank. Maybe in themiddle of a important match (Take the IPL for instance). Now imagine this happening to your business. Random networkfailures stopping the flow of business.
STORYLINE/SCRIPT:
There is an important Cricket match going on (this one isobviously for India). Now suddenly instead of the usual ad break (that youanyways hate) the screen goes blank!
For a good 5 seconds. (Now this will grab your attention forsure!!) and make you wonder whats going on. Make you think whats theproblem?
V.O: Dont let this happen to your business. Realize your truepotential with seamless network integration!
SFX: GET THE POWER TO GROW
PayOFF: TATA COMMUNICATIONS. Taking you farther(Logo)
We think that this can also be a brilliantTEASER Campaign idea to launch the TCL commercial.
Idea: Network
VALUE BARS
Print Ad. Connect: What ifyou could better manage your network
PROPOSITION:
We want to illustrate the fact that a strategic partnershipwith Tata Communications allows your people to focus on their core competencyand drive business success. The focal point of the message is to highlight theneed of the hour Productivity.
STORYLINE/SCRIPT:
The frame opens with office shot about 11 am, Wednesdaymorning. What a nice bright day!! There is a plethora of activity around.Employees making phone calls, sending emails, having discussions(scratching their head). One close look at each one of them and one wouldsee value bars like halos on their heads. These value bars keep fluctuating asper their efficiency.
The frame moves on to an employee trying to send an email to acustomer (again scratching his head), another trying to login to the intranetwanting to upload the latest order, a third trying to access the latestcustomer payment... however technology plays spoilsport and they waste theirprecious time waiting for things to happen... through all this time theirvalue bars come down from 5 to say 1 or 2 or none.
Voice Over + Text Frame: WHAT IF YOU COULDBETTER MANAGE YOUR NETWORK
Cut to the frame moves on to the CXO sitting in his swanky cabin, browsingthru the Business Week among other journals with all his 5 value bars up andrunning.
Hes feeling good, Great actually! He knows that his businessoperations are being taken care of.
Voice Over: FOCUS ON YOUR COREBUSINESS
LEAVEYOUR NETWORK TO THE EXPERTS
Pay OFF: TATA COMMUNICATIONS. Taking you farther (Logo)
Print Ad. Connect: What ifyou could better manage your network
PROPOSITION:
We want to illustrate the fact that a strategic partnershipwith Tata Communications allows your people to focus on their core competencyand drive business success. The focal point of the message is to highlight theneed of the hour Productivity.
STORYLINE/SCRIPT:
The frame opens with office shot about 11 am, Wednesdaymorning. What a nice bright day!! There is a plethora of activity around.Employees making phone calls, sending emails, having discussions(scratching their head). One close look at each one of them and one wouldsee value bars like halos on their heads. These value bars keep fluctuating asper their efficiency.
The frame moves on to an employee trying to send an email to acustomer (again scratching his head), another trying to login to the intranetwanting to upload the latest order, a third trying to access the latestcustomer payment... however technology plays spoilsport and they waste theirprecious time waiting for things to happen... through all this time theirvalue bars come down from 5 to say 1 or 2 or none.
Voice Over + Text Frame: WHAT IF YOU COULDBETTER MANAGE YOUR NETWORK
Cut to the frame moves on to the CXO sitting in his swanky cabin, browsingthru the Business Week among other journals with all his 5 value bars up andrunning.
Hes feeling good, Great actually! He knows that his businessoperations are being taken care of.
Voice Over: FOCUS ON YOUR COREBUSINESS
LEAVEYOUR NETWORK TO THE EXPERTS
Pay OFF: TATA COMMUNICATIONS. Taking you farther (Logo)
Print ads
