Naya Daur is an Indian Restaurant located in Saudi Arabia. The name Naya Daur derives from the age-old 1957 Bollywood movie named Naya Daur which literally translates as ‘The New Era’. The store endeavor to offer its customers to experience a true culinary journey, capturing the opulence of age-old traditions and the long-lost spirit of one of the oldest known culinary heritages in the World.
Based on this "new era" concept, we built a modern, breezy and eclectic identity where the main character becomes the brand's ambassador connecting with the target audience in a friendly and fun tone. As India has long been associated with color thanks to its festivals, costumes, and food, this identity has a vibrant color palette as a tribute mainly to Holi's festival which celebrates love and life.
Client: Naya Daur | Services: Full Brand Identity | Location: Saudi Arabia
Client: Naya Daur | Services: Full Brand Identity | Location: Saudi Arabia
