AS VELASCA
'Each fan different, all fans Velasca'
Milanese club AS Velasca are borne of a fusion between art and football. The resulting project has drawn an intriguing collective of supporters from vastly different backgrounds; a makeshift community comprised of football fanatics, intrigued locals, over-65s, young couples, non-football supporters and a band of disenfranchised AC Milan ultras.
Tasked with creating a ticket for their opening game of the season, I chose to celebrate the eclectic demographic by producing 75 individual tickets that, when combined, would reveal the club crest; a visual representation of power art and football can have on a community.
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