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About

T-shirts for NPCA staff and volunteers
Published:
As part of a broader internal campaign to market our in-house design team to our colleagues at NPCA, we created a T-shirt for everyone who partnered with us on projects, rather than "going rogue" which had been the norm. It was a huge hit. We're working on the second one for November 2014. 
 
Concept, art direction
Illustration, lettering & graphic design by Annie Riker
 
Broader campaign profiled on AIGA DC's website.
Our Mid-Atlantic office wanted a T-shirt for a volunteer day two weeks away, so I drafted some text, our designer made it look great, and we wrapped it up in a few days. And they loved it. 
 
Creative direction and copywriting
Graphic design by Annie RIker