Public School Campaign
The After Hours campaign was designed to promote public school facilities that could be used, ‘after hours’ as a resource-rich location for the general public. After Hours - our space is your space was developed as a social enterprise campaign that would benefit the general public and the school, via a user-pays model.
The challenge for the campaign was selling the innovation, fun and opportunity to the general public - ‘Schools out! It’s time to Make - Do - Play and Connect.’
The campaign style, type lock-up and graphic treatment speak to a fresh, fun-filled, safe and optimistic space and place for all.