Belmont Biscuit Co. Packaging
Boutique-style packaging to reflect the existing high quality product
Packaging project undertaken in one of my 3rd year design classes. The brief was to take an existing product packaging and redesign it to better suit the product. I came across these Viennese Finger biscuits in my local Aldi store and was really disappointed that such a stylish-looking biscuit was so carelessly packaged in a plastic tray (see final image). The packaging was redesigned to reflect the high-quality content and resulted in a boutique-style packaging that better suited the biscuits and uses environmentally friendly materials.
Old Packaging.