Mood Swing - Case Study






A rebrand based on emotions
In this new rebrand we went deep in the research of human emotions.
In every platform were MTV lives, a series of invaders, logos, backgrounds and idents with changing moods will guide you through Mood Swing.

The final global delivery included more than a thousand assets so each region can customize them according to their particular needs such as insights or language.

Challenge
To achieve a case study capable of explaining, in less than two minutes, a rebrand both immense and incredible

Accolades
CLIO 2019: Gold Winner – Television/Streaming: Brand Identity






   


      
    
   
    
     
    
      
    
    



Credits

Case Study

Creative Director Maxi Borrego – Art Director Carlos Mendez – Design and Animation Ismael Picardi – Mix Ahre Studio

Mood Swing

Mtv Wcs
VP Creative: Sean Saylor – Brand Creative Director: Maxi Borrego – Operations & Production Director: Delfina Chiesa
Creative Lead: Fran Casais – Design Lead: Charlx Alemañy – Creative Team: Carlos Mendez, Sol Astolfi – Designers: Nacho Varone, Mili Fiuza – Producer: Camila Gonzalez Navedo
Live Action
Production Company: Pandora – Director: Leo Adeff – Executive Producer: Merlí Freixas – Producer: Adría Pautiví
Gfx
Builders Club – Device – Randy Cano – Antoni Tudisco – DIA Studio – Fede Maksimiuk
Sound
Father Co.

Mtv Networks - Buenos Aires, Argentina

Thanks!




Mood Swing - Case Study
1,054
10,589
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Published:

Mood Swing - Case Study

A rebrand based on emotions. In this new rebrand, we went deep into the research of human emotions. In every platform were MTV lives a series of Read More
1,054
10,589
33
Published:

Tools

Creative Fields