user's avatar
Mood Swing - Case Study
Motion Graphics
After Effects




MTV Mood Swing: Case Study

Teens are living, breathing and sharing emotions like no other moment in history. The insights that we gain from them are reflected through our branding: It’s branding based on emotions.

In every platform where MTV lives there is a series of invaders, logos, backgrounds and idents with changing moods that will guide you through Mood Swing. The final global delivery included more than a thousand assets so that each region can customize them according to their particular needs such as insights or language.

Challenge
To achieve a Case Study able to reflect a rebranding, both immense and incredible, in less than two minutes.

Accolades
CLIO 2019: Gold Winner – Television/Streaming: Brand Identity​​​​​​​




   


      
    
   
    
     
    
      


    
    






Case Study

Creative Director Maxi Borrego
Art Director Carlos Mendez
Design and Animation Ismael Picardi
Mix Ahre Studio

Mood Swing

Mtv Wcs VP Creative: Sean Saylor – Brand Creative Director: Maxi Borrego – Operations & Production Director: Delfina Chiesa
Creative Lead: Fran Casais – Design Lead: Charlx Alemañy – Creative Team: Carlos Mendez, Sol Astolfi – Designers: Nacho Varone, Mili Fiuza – Producer: Camila Gonzalez Navedo
Live Action Production Company: Pandora – Director: Leo Adeff – Executive Producer: Merlí Freixas – Producer: Adría Pautiví
Gfx Builders Club – Device – Randy Cano – Antoni Tudisco – DIA Studio – Fede Maksimiuk
Sound Father Co.

Mtv Networks - Buenos Aires, Argentina


🌝 ✨

Thanks for watching




Mood Swing - Case Study
1.3k
16.5k
36
Published:

Mood Swing - Case Study

A rebrand based on emotions. In this new rebrand, we went deep into the research of human emotions. In every platform were MTV lives a series of Read More
1.3k
16.5k
36
Published: