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Mood Swing - Case Study

Motion Graphics
After Effects

MTV Mood Swing: Case Study

Teens are living, breathing and sharing emotions like no other moment in history. The insights that we gain from them are reflected through our branding: It’s branding based on emotions.

In every platform where MTV lives there is a series of invaders, logos, backgrounds and idents with changing moods that will guide you through Mood Swing. The final global delivery included more than a thousand assets so that each region can customize them according to their particular needs such as insights or language.

To achieve a Case Study able to reflect a rebranding, both immense and incredible, in less than two minutes.

CLIO 2019: Gold Winner – Television/Streaming: Brand Identity​​​​​​​




Case Study

Creative Director Maxi Borrego
Art Director Carlos Mendez
Design and Animation Ismael Picardi
Mix Ahre Studio

Mood Swing

Mtv Wcs VP Creative: Sean Saylor – Brand Creative Director: Maxi Borrego – Operations & Production Director: Delfina Chiesa
Creative Lead: Fran Casais – Design Lead: Charlx Alemañy – Creative Team: Carlos Mendez, Sol Astolfi – Designers: Nacho Varone, Mili Fiuza – Producer: Camila Gonzalez Navedo
Live Action Production Company: Pandora – Director: Leo Adeff – Executive Producer: Merlí Freixas – Producer: Adría Pautiví
Gfx Builders Club – Device – Randy Cano – Antoni Tudisco – DIA Studio – Fede Maksimiuk
Sound Father Co.

Mtv Networks - Buenos Aires, Argentina

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Mood Swing - Case Study


Mood Swing - Case Study

A rebrand based on emotions. In this new rebrand, we went deep into the research of human emotions. In every platform were MTV lives a series of Read More