CLIENT - VISRAM OF LONDON
TYPE - BRANDING
BRIEF

DESIGN AND DEVELOP A LUXURY MENS LEATHER ACCESSORIES BRAND SPECIALISING IN HIGH END LEATHER PRODUCTS
THE IDEA OF VISRAM OF LONDON WAS BORN FROM THE PERCEIVED INSUCIENT VARIETY AND CHOICE WITHIN THE MALE LUXURY LEATHER GOODS SECTOR. THE BIG FASHION HOUSES AND HIGH STREET BRANDS OFTEN OVERLOOK MEN WHEN IT COMES TO ACCESSORIES. HOWEVER RECENT RESEARCH HAS SHOWN THAT THE MEN’S LUXURY GOODS’ MARKET IS OUT PERFORMING WOMEN’S IN ALL CATEGORIES.
WHAT VISRAM OF LONDON INTENDS TO BRING TO THIS NICHE MARKET IS A BRAND AND RANGE OF HIGH QUALITY LUXURY LEATHER ACCESSORIES ALL MADE IN LONDON FOR THE QUINTESSENTIAL MAN OF TODAY.
VISRAM OF LONDON
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Nimesh Visram

VISRAM OF LONDON

8
15
0
Published: