Art direction for the global footwear and apparel shooting of Havaianas. To illustrate the global campaign “Made of Brazilian Summer” and the brand’s DNA, we developed photographic guidelines: more natural, effortless and minimal after- effects. We created a story in which 4 friends come together to enjoy the most of Brazilian Summer. The narrative was divided in 4 chapters: home, Home Party, Carnival, Boteco (Brazilian pub) and Beach. These are just some of the photos from a total of 110 shootings that took place in Tamandaré and Olinda, Pernambuco, Brazil.
DC: Marcus Sulzbacher
DA and Design: Antonio Belchior Neto, Fábio Girardi
Photographer: Serge Guerand
CW: Fernando Andreazi
Agency: Almap BBDO
DA and Design: Antonio Belchior Neto, Fábio Girardi
Photographer: Serge Guerand
CW: Fernando Andreazi
Agency: Almap BBDO
