This was a really fun project. Sony came directly to Imaginary Forces and, at the time, I was the resident video game nerd (however I had not played any of the God of War games... still haven't) so I jumped at the chance.
The brief was short and sweet. They said, "people don't like Kratos... we want people to like Kratos...". Well I jumped into research mode and started reading the backstory on him and found out that he was tricked by Hades into killing his wife and daughter. And as a punishment he was forced to wear their ashes for eternity... hence the goth look. Any way, my wife had just given birth to our baby daughter and this detail resonated with me in a real way (I already mentioned that I'm a nerd). So I started looking for some music that would fit the melancholy tone of the tragedy we were going to tell. Although it didn't make the final cut, nine inch nails hit the nail on the head ;-). Once the music was their the imager started to come.
Below is the animatic we put together to pitch for the job.
