OK Drugs Brand Identity
With a vision to be the most engaging, feel-good brand to do life with, OK Drugs is on a mission to elevate the quality of life by shifting perspectives - seeking to bring relief to this crazy world. Our brief was to define a cannabis start-up in sunny California, during a green rush that's quickly crowding the burgeoning new market.
OK Drugs aims to elevate common interactions into truly immersive experiences, the packaging is an opportunity to surprise and delight. The pre-rolled joints feature custom filters and colour-coded patterns. Matte soft-touch boxes are printed in a way so that when users read the copy, it simulates a rolling motions. Secret messages are printed on the glue line of each box. An additional variant seal adds another layer. All of these work together to offer opportunities for discovery to potential seekers.