Strategic Branding Management with Texere Advisors. A consulting agency to help brands expand in emerging markets. 

Brief: To devise a strategic branding plan for Texere to adapt in order to improve the current positioning and enable growing network with new partners.

Concept: Branding Texere as a 'Portal'  a gateway to a new world. Suggestions based on careful study of the business model and vbralue proposition canvas. Developing ways to improve the BMC and the VPC. Suggesting internal changes and CRM tools that can help achieve goals along with a new brand image. 

Role: Team leader, brand strategy, communication, business strategy.