Oreino is produced from olives growing in the groves of Cretan highlands. The name, meaning ‘mountainous’ in Greek, is the first hint of the product’s character. The logo, a minimal clear typographic interpretation of the name, is the canvas on which the bottle concept will unfold.

The Oreino bottle features the 3 elements that mark the product’s uniqueness. The sun, the life force under which the olive tree bears its fruits.

The olive tree, depicted through a branch. The traditional head scarf of the Cretan men, celebrating the land of its production. The fringes of the scarf resemble the leaves of the designed olive tree branch.

Silk-screen printing directly on the bottle adds flow to the artwork and suggests the actual interaction between these three elements.