Retail design concept for Allbirds — a socially conscious shoe brand that prides itself on producing lightweight and comfortable products. These qualities have been reflected through the use of softer materials and shades of colors, and by creating a roof that resembles clouds.
This was a college project for my Bachelor's degree.
We wanted the hanging shoe installation at the entrance to portrays weightlessness.
Chairs made with their primary materials: wool, tree fiber and recycled plastic.
Shapes and materials borrowed from of Japanese Zen Gardens. Keeping with this theme, the roof was designed to be reminiscent of an open sky with clouds.
