Club Shandy is a product under Namibia Breweries, that had experienced weak sales and so it was decided to relaunch it in a new package. Our agency AdforceDDB won the project after competition with other agencies, the result was a strategy that played on the concept of duality, this was based on the fact that the product is a combination of lemonade and beer. It was also to highlight clearly to people what the product was after research showed people uncertain about what Club Shandy is. I served copywriter, conceptualizer and strategy person on this project in conjunction with others on the team.