Loews Hotels & Resorts
Identity and brand guidelines
Identity and brand guidelines
The Loews hotel chain spans 18 cities in the US and Canada with prestigious properties like the Regency in New York and Santa Monica Beach Resort in Los Angeles. The positioning: Supreme comfort was envisaged in the mark and custom type. While each of the the properties reflects the cohesive new identity, the system addresses the individual uniqueness of each property as well. Both the guidelines and the color system convey the diverse and large range of applications that the mark is seen on at every touch point including advertising, rooms, restaurants, signage and internal communications.
