Estrella Damm Import
The scope of the project was to promote Barcelona’s number one beer Estrella Damm over the world by designing a beer tap tower.
The proposal to use Barcelona’s brand identity and the worldwide awarenes of the city’s culture, art and buzz to inspire the design and project the brand.
The housing of the tower is made of ceramic and it’s held by a casted steel support which contains cavities to place a LED system for a backlight effect. This system is to iluminate the Estrella Damm log, star included. The glass also iluminates as the beer pours out.
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All credits, Concepts and Ideas for Commercial Purposes Ltd.
All credits, Concepts and Ideas for Commercial Purposes Ltd.
