Vorterix | Ad Campaign 2019

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El target joven es más permeable a ubicarse en experiencias dentro de lo desconocido, a explorar.
Es por esto que propusimos un concepto que construya un universo paralelo, donde las reglas no funcionan exactamente como lo hacen en el mundo real: el mashup social.

The young target is more permeable to be located in experiences within the unknown, to explore.
This is why we proposed a concept that builds a parallel universe, where the rules do not work exactly as they do in the real world: the social mashup.

Some of the work we did for @vorterixok, within the process of this year's brand repositioning. In addition to a 360 campaign, we generated new concepts, openings, graphics pack and communication for both the medium itself and its entire programming grid.

Dift Agency
Crearive direction: Bruno Siriani
General Production: Natasha Gurfinkel

Photography Team
Photography Demian Scalona
Assistants: Cecilia Gil & Ignacio Sartori
Image retouch: Alejandra Jiménez / Bruno Siriani
Conde Studios

Filming team
Direction: Natasha Gurfinkel
Photography Direction: Santiago Troccoli
Camera assistant: Lucía Somoza
Gaffer: Juan Acosta
Electric assistant: Cristian Acosta
Tekal Studiios

Video production
Montage, color y post: Bruno Siriani
Sound: Fabricio Lartigau + equipo

Design
Graphic design: Guadalupe Peyrallo & Sebastián Dana
On Air: Bruno Siriani