實踐大學 品牌識別系統設計
Shih Chien University (USC) brand identity
商標概念：以家為本
實踐大學的前身為前總統謝東閔先生所創辦的實踐家政專科學校，鑑於家為國之本，提倡以研究治理家庭為對象的家政學為該校創辦之初衷。自古以來，「門口」即為一家之首要門面，故以實踐大學校門口作為基礎，將建築外觀簡化，同時將尖角轉換為圓角，在視覺上講述「務實而內斂」的品德。
實踐大學的前身為前總統謝東閔先生所創辦的實踐家政專科學校，鑑於家為國之本，提倡以研究治理家庭為對象的家政學為該校創辦之初衷。自古以來，「門口」即為一家之首要門面，故以實踐大學校門口作為基礎，將建築外觀簡化，同時將尖角轉換為圓角，在視覺上講述「務實而內斂」的品德。
logo concept ： home-centered
Shih Chien University, formerly known as Shih Chien College of Home Economics, was founded in 1958 by Mr. Tung-Min Shieh. The founder, Mr. Tung-Min Shieh believes that home is the foundation of a country, from a long time ago, the gate can be represented as a home’s facade, that's the reason why I designed the logo based on the school gate. Simplify the appearance of the building, and convert the sharp corners into rounded corners. It represents that the character of pragmatic and introverted.
Shih Chien University, formerly known as Shih Chien College of Home Economics, was founded in 1958 by Mr. Tung-Min Shieh. The founder, Mr. Tung-Min Shieh believes that home is the foundation of a country, from a long time ago, the gate can be represented as a home’s facade, that's the reason why I designed the logo based on the school gate. Simplify the appearance of the building, and convert the sharp corners into rounded corners. It represents that the character of pragmatic and introverted.
logo space
font system detail
font system
size variation
logo of school | academics | department
sign system font
sign system detail
business card
letters
T-Shirt
website
direction board
THANKS FOR WATCHING
( 此為概念設計，非實際校方使用之識別系統 ）
指導 涂閔翔 Tu Ming-Shuang
設計 莊欣儒 Chuang Hsin-Ju
- 2019於涂設計實習期間作品 -
