JUMO is a drink made of real, freshly pressed, seasonal fruit grown in Spain. The name is a play on the Spanish word ZUMO and the english word JUICE.
The identity for this product aimed at young people who are looking for a healthy alternative to soft drinks to be consumed in a social setting, hence the choice of a can instead of a carton.
The look and feel is urban yet natural with handmade illustrations and earthy color palette.
![Packaging ILLUSTRATION Drink Packaging Fruit juice drink Can Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b022fb84844201.5d6bb54e52031.jpg)
![Packaging ILLUSTRATION Drink Packaging Fruit juice drink Can Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/91846684844201.5d6bb54e51284.jpg)
![Packaging ILLUSTRATION Drink Packaging Fruit juice drink Can Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/55e9bf84844201.5d6bb54e50dfa.jpg)
![Packaging ILLUSTRATION Drink Packaging Fruit juice drink Can Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e05bb284844201.5d6bb54e516f8.jpg)
![Packaging ILLUSTRATION Drink Packaging Fruit juice drink Can Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc4e7284844201.5d6bb54e51c2e.jpg)
![Packaging ILLUSTRATION Drink Packaging Fruit juice drink Can Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07c0e284844201.5d6967c0aac15.jpg)