- 01 Preparation
Discovery – Research – Stylescape
Discovery
Line scales and empathy charts are used to discover the voice and identity of the brand. Target demographics, competitions and similar organisations are also examined during this stage.

A brand position is then established, Open Honest Helpful
Research
Research begins by using the brand positioning from the discovery stage and finding images that are associated with these terms.

A mood board is then created with all these images before a more curated stylescape is produced.

Stylescape
- 02 Production
Sketching – Construction – Refinement
Sketching
Early ideas and concepts are sketched out, these are kept loose and are subject to changes. These sketches are then either cut or developed and moved onto the computer for the next stage.
Construction
Here sketches are developed and explored further with new concepts emerging as they are drawn.
Refinement
Finally a number of concept are taken and refine until a final logo presents it self.
- 03 Presentation
The Mark – Design Guide – Applications
The Mark
Design Guide
Applications
Hiatus HR
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Hiatus HR

Logo and identity design for Hiatus HR, a human resources company. This case study shows the processes I follow when developing identity designs Read More
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