PACKAGING DESIGN
HYPEBEAST
HYPEBEAST is the premier digital destination for men's fashion and culture. Each month, over 9 million visitors log on to view the latest trends in men's fashion, art, design and music. Hypebeast has since broadened its coverage of contemporary lifestyle with an addition of the online shop HBX. The packaging design delivers a striking identity with lightweight paper materials that balances design and practicality. The economical paper material accommodates a high volume of storage and transport, whilst the bold typography prints on grey cardboard paper for an urban and contemporary cool.
WORK SCOPE
Identity Design & Packaging Design
