More to Celebrate campaign was designed to:

    • Bring positive client experiences to the surface

    • Increase user generated content in Facebook

    • Generate content that supports Celebration Homes'  ‘More to celebrate’ brand message.

 

The #moretocelebrate campaign encourages existing clients to share what they love about thier Celebration Homes' building experience on social media.  

 

At the centre of the campaign is a gallery of photos and comments sourced through social media that have been tagged with #moretocelebrate.  Content is sourced from Instagram and Twitter as well as being submitted directly to the gallery.

 

The gallery is a stand alone website at moretocelebrate.com.au as well as a custom tab on the Celebration Home’s Facebook page.  

 

Existing digital assets owned by Celebration Homes were used to seed the campaign, with prizes offered to motivate participation.  

 

The gallery and campaign will run indefinitely so future prospective clients can participate, with random awards and gifts sent to participants. 

 

The #moretocelebrate tag should become synonymous with Celebrations Homes in social media.