This was an ongoing project developing and producing branding
and marketing materials for a bank. Jeremy Bond of Park Marketing Consultants (http://www.parkmarketingconsultants.com) was primarily concerned with product development and copywriting, whilst both myself and Michael Taylor of Equinox Partners (http://www.equinoxpartners.co.uk) designed, developed and produced the work.
This first picture shows the signage that hangs outside the head office, which was utilised and developed to become part of the logo - The curvature of the oval also being used as the main feature of their branding.
There are also variations of the logo developed to be used when dealing with limited space
and colour variations for the different devisions of Offshore, Buisiness and Private.
Development and implementation of the design guidelines.
All the sizes of logos and positioning of branding were developed and specified in proportions as apposed to measurements, on all formats.
Design and production of various marketing materials, both for business to business
and direct to client.
Advertising, informative and promotional literature.
