This advertising campaign is inspired by the 10 commandments.
Taking them to the field of advertising.10 pictures in the background show a whole day in a life,
from sunrise to dusk.
AMAP is the Mexican AMAP is the Mexican Association of Advertising Agencies.
Its Jalisco office launched this campaign in order to raise awareness of the association’s roles and partnerships.
Creative copywriter: Sebastián Quiróz
Work done for: Esfera
You shall love creativity above all things.
You shall not take the name of branding in vain.
Remember the ideas.
Honor your target.
You shall not publish jokes and gags in social media.
You shall not call yourself advertising agency.
You shall not steal your competitors ideas.
You shall not oversell your client's product.
You shall not sell name and logo as branding architecture.
You shall not covet your neighbor succes.