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    As part of a course at Ringling College of Art and Design, we did extensive market research for the party-planning mobile application VENUE. As a… Read More
    As part of a course at Ringling College of Art and Design, we did extensive market research for the party-planning mobile application VENUE. As a team, we covered every part of the marketing mix, including target market segmentation and promotional planning. In addition to the marketing proposal, we created several deliverables under one campaign. Working with photographer Rosaleen Magnone, we created the "KNOW..." campaign, which highlights situations that could have been avoided through the use of the VENUE planning application. We also created a radio spot that mirrored these print advertisements. RESEARCH CREDITS: Meghan Cole, Tandeka Lauriciano, Tukiya Mwanza, Lauren Schroeter DELIVERABLES CREDITS: Creative Direction: Meghan Cole Art Direction: Lauren Schroeter Copywriting: Tukiya Mwanza and Tandeka Lauriciano Photographer/Creative Consultant: Rosaleen Magnone VENUE Logo: P.J. Murray Read Less
    Published:
Full marketing proposal for VENUE mobile party planner. Best viewed Full-Screen.
FINAL DELIVERABLES:
All photography by Rosaleen Magnone