BRIEF
Design a new cordless handheld vacuum cleaner for Braun.
Has to be shown in the house like an ‘’Icon Object’’.
The target is a man or a woman 30/40 years old,
urban lifestyle and design oriented.
The Main Goal is to scale down the vacuum cleaner and its purpose to its essentialness.
We see one concept, health.
We need to heighten the health of the urban home.With the help of NASA technology and a powerful aesthetics, we will try to contribute to the solution of one of the biggest urban problems: Air impurity.
We need to heighten the health of the urban home.With the help of NASA technology and a powerful aesthetics, we will try to contribute to the solution of one of the biggest urban problems: Air impurity.
We are all aware of the air pollution index problems of our world.
The outdoor environment is something we can’t control, but we believe that an innovative design for indoor environment, that not only fills one function, but also adds new dimensions to the problem we are trying to solve with our proposal of a vacuum cleaner.
The outdoor environment is something we can’t control, but we believe that an innovative design for indoor environment, that not only fills one function, but also adds new dimensions to the problem we are trying to solve with our proposal of a vacuum cleaner.
Air purifier should eliminate harmful pathogens from the air, not just trap them.
More importantly, it should eliminate the things you can’t see, things that not even the best HEPA filters can touch.
The HEPA says that 188 are hazardous air pollutants and that even slightly elevated levels of these emissions have the potential of producing health issues among allergy suffers, asthma suffers, young children, the elderly and women who are pregnant.
For the aesthetics, Dieter Rams helped to understand 10 essential points for the creation of the product.
