Digital Experience Lab.
Branding proposal and logo.
DX lab is the digital experience laboratory from Principal Financial Group. It was founded in 2017 with the idea of having a new methodology of work focused on innovation process that will impacts the whole company. The lab is based in Santiago, Chile and actually they have around 6o employees. This is the branding proposal for DX based on an strategic process
www.principal.com
DX Lab
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DX Lab

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