Villacorta is a family business from Philippines that's  why the name of the store is sounds like someones surname. The store is franchising famous brand of shoes like Adidas, Nike, Puma, etc.

The idea of the logo is a shoe lace that curves in a "V" shape. It represents the V in Villacorta.

Most of the people categorize shoes into 3. Regular rubber shoes, this is commonly used when running. Casual shoes, used when on occasion or to pair with some formal attire. And the last is Athletes shoes, usually used in sports. So, I decided to design a paper bag for every specific category of shoes.

REGULAR RUBBER SHOES

-Simple

CASUAL SHOES

-Elegant

ATHLETES SHOES

-Movement