Creative concept
-Hey, an innovative advertising agency and design studio hailing from Brazil, embarked on a transformative journey to commemorate its 10th anniversary and usher in a new era. The quest: a revamped logo that not only symbolizes a decade of creative prowess but also encapsulates the essence of a forward-thinking agency tailored for visionary clients.
At the heart of our creative endeavor lies the profound belief that thinking big necessitates the ability to perceive one's business and market through multifaceted lenses. Our approach hinges on the inception of a distinctive typographic element, meticulously crafted to unveil its brilliance from various angles and perspectives. The result? Hey's fresh visual identity serves as a powerful metaphor for the dynamic circulation of ideas, exuding a sense of weightlessness and profound engagement. This symbolic representation firmly situates the company as a catalyst for change, a hub of creativity, and a stronghold of innovation.
At the heart of our creative endeavor lies the profound belief that thinking big necessitates the ability to perceive one's business and market through multifaceted lenses. Our approach hinges on the inception of a distinctive typographic element, meticulously crafted to unveil its brilliance from various angles and perspectives. The result? Hey's fresh visual identity serves as a powerful metaphor for the dynamic circulation of ideas, exuding a sense of weightlessness and profound engagement. This symbolic representation firmly situates the company as a catalyst for change, a hub of creativity, and a stronghold of innovation.
