Elevating Team-Based Care
What sets S.R.T. MedStaff (S.R.T.) apart from other health care service providers is their team-based approach to care; one that values collaboration, empathy and communication between patients, families and staff.
In order to install pride and confidence amongst their staff and patients, BMD developed a brand that represented S.R.T’s commitment to creating powerful teams of people, who feel empowered.
Knowing that people’s encounters with the health care industry can be overwhelming, complicated and alienating experiences, we designed a visual identity that is clear and approachable.
The strong, adaptable wordmark includes three elevated dots, symbolizing empowered people coming together. We created a simple, distinct and identifiable colour palette S.R.T. could own, and apply across a number of communications.
The photography style is warm, empathetic and free of healthcare cliches. It focuses less on people being cared for, and more on people living their day-to-day lives.
BMD worked with S.R.T. on an extensive brand roll-out, including brochures, stationary, application forms, employee manuals, uniforms, and ID badges. We also collaborated with Executive, who was leading the redesign of the website, to help bring the brand experience to life online.
In designing S.R.T.’s first rebrand in over 30 years, BMD not only updated and modernized their brand, but also carved out a unique positioning in the highly complex and competitive world of healthcare staffing.