Can you raise keyword rank without any link building?

This week, we have asked a question related to SEO from Amir in California. Can you raise keyword rank without any link building?  And the answer is Yes. But you need to know more apart from this simple yes.

The first and foremost point is to define the rank of a keyword. The simple and one-word definition for keyword rank would be keyword and Positioning. Keywords are essential for your content rank.

The word rank refers to positioning. There is a specific position for every website or content. Google shows this position of your website or content in Google Search Engine Result. When a person searches for a site or content, he sees multiple results. This result is showed in positions. However, the modified positioning definition is it is a position where a site is placed like geolocation, presence of local goods like a map, and user personalization. Merely, it identifies the place of a site in Google Search Result.

A keyword has a perfect portray before Google moved from "strings to things". The word query is usually referred to as the questioning of something. We can say a query is a question in your mind when you are about to search for something in Google. When you write a word in the Google Search Engine Box that is a keyword or query. You do not have to write an entire question or query in the search box. You just write a keyword related to your question and Google shows you the multiple options. In fact, Google will show you the result which is related to your keyword or query, but it is not part of your keyword.

We should know one of the most important things regarding the rank that a website needs links. But recently Google has said that you can raise the rank without building links. Yes, that is possible now. However, the environment is competitive. But you need links to sustain your ranking to compete with others. Links are must to sustain the positioning, no matter what tactics and strategies you use.

A website has a pack of internal ratings regardless of links. Google gives a rating to a website which is comprised of hundreds of ranking factors. However, a site can improve its rank without building links. Some other factors have an impressive impact on a site's rank. Some impactful tactics to improve the rank are here below:

You should clear some essential points in your mind regarding your site and Google. Is Google capable enough to drag your pages? Is there any redirect loop or a trap? What about canonicals? Use a tool to know the answers to the above questions. The tool I am suggesting to you is Screaming Frog.

Although, the schema is not a direct ranking factor for your site. But it is part of specific feature snippets. Therefore, you need to know more about the schema factor for your website. Google recommends you JSON-LD version for schema use.

According to Google, Speed of pages is also a ranking factor. Some rank factors totally rely on our experiences, but page speed is recommended by Google.

Relevancy of the content is referred to as the title tag of the content. If you want that your content should be in a query, the title tag is important for that. Use your main terms for tags, this will help your words to be in query. Well, some important tags for your content would be H1 tag (First para's tag), Alt attributes in images, and captions around the images.