Wonderland - Textile Waste

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According to William James philosophy of dress, clothing is a form of self-expression. The financial structuring of society is expressed through your attire. Even professional identities are also expressed through your attire, e.g., Astronaut’s spacesuit or Dr’s lab coat reveal their professional identities. However, we do not realize how much harmful Clothes can be for our environment.

The production of textile wastage is proliferating progressively. The waste production by the textile industry is getting the more grievous concern, especially in developing countries. According to NPR reports, from the Environmental Protection Agency, textile has one of the least recycling rates. They state that 15.1 million tons of textile waste were generated in 2013, of which 12.8 million tons of textile was discarded. As stated by, U.S. EPA that nearly 5% of the landfill is occupied with textile waste. EPA also reckons that approximately 3.8 billion pounds of post-consumer textile waste is recycled each year, which means that approximately 15% of post-consumer textile waste is recycled, vacating 85% in landfills.

In addition, textile production and waste are also affecting the environment and society. To protect cotton crops production, oodles of pesticide and herbicides are used which end up in the environment and turn it into a pesticide-intensive crop. Whereas synthetic or human-made fabrics like nylon and polyester, are made from petrochemicals and fossil fuels, also manufacturing them requires ample of water and energy. Additionally, greenhouse gasses are also created by nylon manufacturing, plus synthetic fabrics are not biodegradable.

I have come up with the idea of “AN ENVIRONMENTALLY RESPONSIBLE TEXTILE BRAND, WHICH UPCYCLES INDUSTRIAL WASTE INTO WEARABLE FASHION.”

P.S: All the brand collaterals are made out of eco-friendly paper.

Brand Logo

The proposed brand name is “Wonderland.” As proclaimed in the literature review, that the 2.35 tons of clothing ends up in landfills every year and destroying the natural resources. Hence, the suggested brand name is “Wonderland.” It means one of a kind land, which is pure and not hazardous for natural resources. It is a utopic world where everything is perfect.

Brochure

Catalog Card

These catalog cards are designed as a PR package, which will be sent to Fashion Journalist. It has information about textile waste and how much harmful it is for our environment, plus how wonderland is converting waste into fashion.

Catalog Card Packaging

This packaging is made out of eco-friendly paper. A greener version of traditional paper, with a smaller carbon footprint and overall environmental impact.

Garment Swing Tags - Front

It will be made out of fabric scraps by shredding the smallest bit of fabric leftover and converting it into tags in order to eliminate the tiniest waste created by Wonderland.
It comes up with a small "Repair Kit," which has a needle, thread, and two buttons.

Garment Swing Tags - Back

Canvas Tote bag - Front

The packaging consist of eco-friendly methods. The canvas tote bag will be used as a brand packaging; it is purely made out of textile waste which Wonderland is producing in the form of threads.

An infographic is illustrated on it which narrates the story about how Wonderland is utilizing textile waste and has become a "Zero Waste" brand.