Coppel / Back to school
Coppel / Back to school
Directed by Plenty and The Juju Agency

First we did the creative part with our partners from The JuJu Agency and then we co-produced the live action part with Un Montón Films.
Finally we did in-house design, animation, compositing and postproduction creating a mixed media spot where we blend live action, 3d and 2d, in a sequence shot.
Executive Creative Director: Mariano Farias.
Creative Directors: Francisco Ibarrola, Matias Aguilu, Luchito Campanelli, Guillermo Zapiola.
Account Managers: Paula Medina, Anahí Abella & Florencia Herrero.
Executive Producer: Pedro Reales.
Art Director: Guillermo Zapiola & Francisco Capuzzi.
Assistant Director: Ago Carrera.
Shading and lighting: Javier Eyherabide, Francisco Capuzzi, Victoria Kociman, Daniel Rivas.
3D Animation: Esteban Blazquez, Ezequiel Leiva, Nicolas Pellegrino.
VFX Supervisor: Juan Manuel Nuñez
Lead Compo: Maximiliano Lagraña
Compositors: Nicolas Pellegrino, Lautaro Azcuy.
Camera tracking: Mauri Mansilla.
Music & Sound Design: Jesús Mucci.
Live Action: *Un Monton Films*
Director: Guillermo Zapiola. & Francisco Capuzzi
Executive Producer: Pedro Reales.
Production Manager: Diego Chinen.
Assistant Director: Diego Mesa.
Cinematographer: Cristian Cottet.
Focus Puller: Pablo Turdera.
Key Grip: Nestor Paradiso.
Gaffer: Renzo Silvetti.
Wardrobe Stylist: Majo Aicardi.
Art Director: Marce Chiesa.
Prop Master: Gaston Torres.
Hair & Makeup: Laura Delbosco.
Client: Coppel
Andrea Almeida, José Luis Morgan De La Vega
Ivonne Aragón Salazar
Coppel / Back to school

Coppel / Back to school


Creative Fields