Refining a London-based Private Equity Fund's Brand
Lintel Capital reached out to mondayfriday to unify and strengthen their identity system and digital experience that would better communicate their unique philosophy to potential clients, and help differentiate themselves within their industry as a leading private equity fund operating in global emerging markets. With investments in Sub-Saharan Africa, their communications needed to speak boldly and honestly to their investors and stakeholders.
The updated branding system visualised a look that is confident, modern, classic and bold. The aesthetic boasts clean lines, block colours and emotive imagery. We utilised geometric shapes, clean typography and a luxurious colour palette of black, royal blue and gold to create a branding foundation that is distinct.
Considering their brands foundations and highly influential executive team (Dr Judy Dlamini, who holds position as their Chairman, corporate executive, entrepreneur, investor and philanthropist. Former Chairman of Aspen Pharmacare Limited, and named Africa’s Most Influential Women in Business and Government; Shawn Gates, formerly with Deutsche Bank AG), we were tasked with a reinvention d’excellence.
Brand Identity & Brand Guidelines
Web Design & Development
Business Stationery (print & digital)
Investment Pitch Deck Design & Layout
Investment Presentation Deck Design & Layout
Report Design & Custom Graphics
