Campaign ideas
(collaterals)
Bus branding
To amp up the KHAO quotient of the campaign, we brand busses and make it look like the passengers are biting into Britannia products.
TIPS TO TRAVEL TO LONDON POSTER
To help our customers with their travel, we give them a collection of traveler tips and hacks.
The information ranges from travel tips such as luggage weight limits to specific information about the
day-to-day in England.
IN-STORE SHELVING
We redesign Britannia shelves and endcaps so that they resemble the over-head compartment of an airplane.
SECURITY CHECK / METAL DETECTOR BRANDING
The walk-through metal detectors at airports double as Britannia branded kiosks where people will be given biscuit samples. Furthermore, the floor turns to a lawn to add to the cricket feel the moment you go through the detector.
IN-STORE ACTIVITY – “WHAT A CATCH” GAME
As an in-store activity, we place an overhead dispenser that drops a biscuit pack for the consumer to catch, and when the pack is caught, the machine is programmed to say “What a catch!
