Pawan Singh's profile

Kalakari Street | Brand Identity.

Pawan Singh
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branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
Kalakari Street is an online shopping platform its a delight to customers where they can exclusively shop for ethic wear which reflect their Morden approach towards traditional wear.  They have a great collection for all occasions and all types of women with great price range.

My task was to establish a brand language which have festive, elegant, artistic vibe which looks
traditional with a modern touch.
SERVICES:  DESIGN STRATEGY | BRANDING | DESIGN LANGUAGE
CLIENT: KALAKARI STREET
SECTOR:  FASHION


branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari


I used the elements based on the “Traditional Indian Motifs” for the logo & symbol : Peacock with artistic details such as flower, leafs & minimal usage of florals giving the brand an overall look & feel of modern day luxury.


branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
branding Ethnic Wear occasion wear Indian wear Fashion clothing brand Indian Brand floral peacock Kalamkari
Kalakari Street | Brand Identity.
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Pawan Singh's profile

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Pawan Singh's profile
New Delhi, India

Kalakari Street | Brand Identity.

Kalakari Street is an online platform for Indian ethnic war. My task was to establish a brand language which have festive, elegant, artistic vi Read More

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