Overview:

Since their founding in 1993, the man Tony Magee himself has designed almost all of the labels and written most of their advertising copy. Our challenge was to ground that diverse and eclectic aesthetic in consistent brand principles. Principles that would capture the true essence of Lagunitas. Through what we term a “brand expression” process, we developed the tools and guidelines needed to create an authentic Lagunitas website experience.

Execution:

We partnered with Lagunitas to redesign their brand’s website, revamp the user experience, develop photography and produce video content for the site. We continue to partner with Lagunitas to develop new website experiences and video content, including social media content. They push the boundaries, and we share in their joy in doing so.