Uber México quería comunicar el lanzamiento de su servicio de pago en efectivo. Lo hicimos de una forma simple: regalando efectivo.
Para eso creamos un cajero especialmente diseñado que regalaba billetes de Uber para usar en los siguientes viajes.
Uber Mexico wanted to communicate its new cash payment service. We did it in a simple way: Giving cash.
To do this, we created a specially designed ATM that gave awayUber notes that could be used in future rides.
To do this, we created a specially designed ATM that gave awayUber notes that could be used in future rides.
