This project features a brand new concept for a Latin Dance School that wanted to stand out from the crowd. At a time when new competitors were popping up frequently, this dance company decided to shift its focus from school to club while still offering dance education, but with a view to achieving accomplished social dancers instead of performers and competitors.
The aim here was to update the look to a more contemporary image that would encourage a new demographic without losing it's current clientele.
This new look is completely different from any other similar business, and mirrors their fresh new approach to the the Latin dance industry with a strong focus on the simple joy of dancing together, and how profoundly it changes people's lives.
