Brand concept workflow and analysis.
The main target was to create herbal liqueur brand which allow highlighting product roots, original character and receive as hight as possible brand memorability.
Brand mascot is a bear because it’s a tough and majestic animal. Simultaneously is not as mainstream sing as deer or lion. That allows to build an original community of customers.
Typography.
After comparison variety fonts I decided that Righteous the most appropriate because it has an interesting, authentic form also, the letter Ø has additive functionality as an independent mark.
Visualization.
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