LDAC REBRAND 2019
identity, branding, editorial
LA Digital Arts Center is a gallery located in Downtown Los Angeles which exhibits all forms of digital art. The goal is to show digital art as not only a product of coding of some sort or a technological outcome, but as contemporary form of art. The brand identity communicates this goal by representing the artistic side, which was represented by the framing of the words as if framing of art pieces in museums, as well as the digital aspect, which is represented by using a monotype typeface, of digital art.
The modular custom typeface used for the exhibition identity was inspired by the placeholder frames that can be seen on the computer which represents the digital aspects, while the soft colour palette and the humanistic sans-serif typeface represents the artistic side of the exhibition.
logo/
id collateral
web
posters
exhibition posters
exhibition catalog (selected spreads)
exhibition web
exhibition tickets
Thank you! :)
