A College project- Mock up advertisement for Popodax snack.
Target market- 15- 35 age group belonging to Chennai.
Popodax is the traditional poppadom in a new bite-sized avatar. Poppadom rekindles your memories of childhood. When it comes to nostalgia, one can never forget about the popular video game Mario. This advertisement campaign is inspired by the game Mario. I believe that this game gives the similar reminiscence to that of the snack Popodax. the character of Mario is converted into Mari by modifying the outfit and certain features. Elements like Napier's bridge and yellow background sparks the feel of Chennai city.