HP Printers - Mini Big Books
In a digital era, it's hard for paper to please to younger ones… but when it comes to bed time, what's better than having a good family moment around a real book made of paper ? In order to promote HP Printers to families with young children, we created a printable book collection where each family member can become the hero of the story, thanks to 3 customizable characters. Each adventure were designed by children book illustrators and tells a story about educational themes such as ecology, equity, diversity…
CREDITS
Agency : FF Paris
Client : HP Printers
Executive Creative Director : Olivier Lefebvre
Copywriter : Emilien Point
Illustrated by : Thomas Baas, Monsieur Dupont,
Julia Wauters, Clémence Lallemand, Angel Chang
Julia Wauters, Clémence Lallemand, Angel Chang
Directed by : BAT collective
Produced by : Passion Paris
AWARDS
FWA - Site of the day
AWWWARDS - Honorable mention
