LA SPESA IN DISCESA / Commercial ADV
CLIENT / Simply Market
AGENCY / Grey United
ILLUSTRATION / Christian Dellavedova
ART DIRECTION / Simone Soldi
The art director Simone Soldi asked me to create some simple and funny illustrations to promote Simply Market 2014 new offer. We agreed to use few and simple vector lines choosing a cartoon and funny style with a very happy mood.
The copy for all the ADV was "La spesa in discesa" promoting lower prices while keeping high the quality of the products.
Below the final illos, some sketches, different versions of the palette and the first promotional flyer.