Napolact - Light for a good night
Napolact - Light for going night
A content campaign set to show the benefits of two products by placing them into a disputed consuming habit: the night snack.

The two cheese products from Napolact - that claimed an easy and light recipe made out of only two ingredients – were perfectly to be savored in the evening. We explored a disputed consuming habit that our forever-busy target had but were ashamed to recognize: the night snack.

To illustrate how easy is to prepare different snacks even when you don’t have much time at your disposal we developed a series of video recipes prepared with these two Napolact products and filmed in stop motion to emphasize the easiness.
Alongside with dedicated content published on InTihna.ro (the content platform owned by Napolact) we inspired our target to try the products and explore different ways to enjoy a simple yet delicious snack whenever they feel like.
Napolact - Light for a good night
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Napolact - Light for a good night

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